Naked Sundays is an award-winning and innovative beauty brand that blends high-performance sun protection with cosmetics, makeup, and skincare. As a growing leader in modern SPF solutions, the brand continues to demonstrate how effective sun care can seamlessly integrate into daily routines while supporting healthy skin.

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Founded by former TV News journalist Samantha Brett, the brand began with her recognition of a significant gap in sun protection. She observed many colleagues undergoing skin cancer removal procedures after working extended hours outdoors. Despite their needs, no SPF formula blended smoothly with makeup, avoided producing a white cast, or allowed for reapplication throughout the day without disturbing previously applied products.

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Naked Sundays emerged from this moment of clarity and responded with a first-of-its-kind SPF line supported by science. It was created by women, for women, to provide protection that does not disrupt daily beauty rituals. The mission remains direct. The brand aims to help reduce skin cancer rates for the next generation by making SPF practical and easy to use.

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Naked Sundays debuted with the Hydrating Glow Face Mist, a versatile SPF product that also doubles as a makeup setting spray. The product resonated quickly with consumers and sold out within two weeks. In the same year, the brand launched at Mecca, a luxury retailer in Australia, with four products. Customers purchased three months' worth of inventory in just 24 hours, underscoring strong consumer demand and a desire for sun protection that integrates with beauty routines.

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Consumer Demand

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Four years later, the brand continues to guide the global SPF movement and encourages millions of people to see sun protection as more than a simple skincare step. Naked Sundays has created an entirely new category that combines makeup, skincare, and high-performance SPF in ways that support everyday life. This evolution reflects the growing desire for SPF solutions that offer comfort, visual appeal, and practicality.

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The product line is now available at major beauty retailers and online stores. The brand is available in over 1,000 Ulta Beauty stores, over 1,000 Shoppers Drug Mart stores across Canada, and at Sephora and Boots in the United Kingdom. These partnerships reflect its expanding reach and the growing interest in accessible and effective SPF products.

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Each year, the brand introduces about 10 new products. This consistent release schedule helps maintain momentum and ensures that consumers have updated options tailored to their needs. Innovations remain focused on making SPF more achievable and valuable in a wide range of daily settings.

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The SPF Beauty Brand: Sunscreen Meets Makeup

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Naked Sundays centers its mission on delivering dependable sun protection that is fun to use, suitable for everyday life, and compatible with established beauty routines. Its larger purpose is to help reduce global skin cancer rates for future generations. According to the Skin Cancer Foundation, one in five Americans experiences skin cancer by age 70. In addition, having five or more sunburns doubles the likelihood of developing melanoma. These statistics underscore the importance of reliable SPF habits.

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SPF Reimagined

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Naked Sundays combines scientific advancements, plant-based skincare ingredients, and makeup quality finishes to develop world-first SPF products that look appealing and provide strong protection. The brand uses plant-derived hero ingredients in its SPF formulas to help them blend smoothly into established beauty routines.

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The product lineup includes a well-known peptide foundation tint, the hydrating glow mist setting spray, water glow serum drops, a glow balm mineral stick available in several blush shades, a bronzer, a hydrating moisturizer, and additional cosmetics enhanced with sun protection. A collection of fragrances inspired by the feeling of Summer is also part of the range.

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Vegan Cruelty Free Products

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Naked Sundays remains committed to providing cruelty-free products and avoids the use of sulfates, including SLS and SLES, as well as GMOs, petrolatum, and synthetic colors. Its creams, serums, and lotions are formulated without added fragrance, making them gentle on the skin while still offering effective performance. This commitment supports the needs of consumers seeking responsible, skin-friendly ingredients.

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Sustainability Is Integral to the Brand

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The brand places significant importance on sustainability. Naked Sundays uses repurposed tubes and bottles, reusable brushes and purses, and fully recyclable mailing boxes for deliveries. These ongoing efforts support the goal of reducing environmental impact while maintaining product quality. The brand continues to improve its practices to align with evolving sustainability standards.

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A Global Following Award-Winning Brand

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Naked Sundays has gained a global following and strong retail presence, earning a series of beauty and skincare awards for its SPF makeup hybrids. The brand was featured in the 2025 Editors' Choice SPF Awards by WWD, where the CabanaClear Water Gel Serum SPF 50 was recognized as a standout product.

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In 2024, the BeautyScreen SPF50 Peptide Foundation Tint was chosen by Cosmopolitan USA as the Best Skin Tint for acne-prone skin. In 2022, the brand received the Mecca Beauty Innovation Award, which helped secure its position as the number 1 SPF skincare brand in the country. It was also named a finalist in the 2021 Beauty Design Awards for one of its sunscreen and skincare products.

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Customer feedback continues to be positive. One buyer described the Hydrating Glow Mist Setting Spray SPF as a product that works well over makeup, provides no white residue, and adds a subtle glow. Another buyer noted that the CabanaClear Water Gel Serum SPF50 feels lightweight, avoids eye irritation, and produces no white cast even for deeper skin tones.

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Media Recognition

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The brand has been featured in several beauty publications and has gained recognition for its unique blend of skincare, sun protection, and cosmetics. A Forbes article titled "This SPF-Infused Summer Cosmetic Is Sure to Break the Internet" highlighted the launch of SPF-infused blush sticks as a notable seasonal release. Reset Magazine reviewed the BeautyScreen SPF50 Peptide Foundation Tint and complimented its lightweight feel and even skin tone.

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Giving Back

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Naked Sundays supports several initiatives to prevent and raise awareness of skin cancer. Its efforts focus on education, early detection, and encouraging daily SPF use. Through these contributions, the brand continues to promote healthier habits and support communities working to reduce the impact of skin cancer.

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Naked Sundays remains dedicated to offering effective sun care that fits naturally into modern beauty routines and continues working toward a future where fewer people face the risks of sun exposure.